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Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm
, A. (2012a, September 01). Revue Française du Marketing (Septembre 2012). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2012-
Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/how-cool-brands-stay-hot-in-cee
Iturralde and Paez (2012a, May 03). The power of Pacha Mama. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-power-of-pacha-mama
Lopez and Quijada (2012a, May 03). Social media experiences. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/social-media-experiences
Sweeney and Gupta (2012a, April 17). The rise of micro-multinationals. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-rise-of-micro-multinationals
Chen and Brown (2012a, April 17). Global Asian youth culture - Connected from Delhi to Shanghai to LA. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/global-asian-youth-culture---connected-from-delhi-to-shanghai-to-la
Fan, Qiu and Shi (2012a, April 17). A changing role of agency. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/a-changing-role-of-agency
Demiral and Mitchell (2011a, November 13). From co-creation to co-deployment: A case study on consumer segmentation. ANA - ESOMAR. Retrieved April 28, 2024, from